GENDER

  • 20%Male
  • 80%Female

SOCIAL GRADES

  • 12.4%AB
  • 58%C1/C2
  • 29.6%DE

UNEMPLOYMENT

  • 3.8%Unemployed
  • 3.5%Students

MARITAL STATUS

  • 48%Married
  • 28%Single
  • 24%Other

Demographic Data & Statistics for PO40 9HB

Introduction

In this section, we take a look at demographic data for the people who live in the Freshwater South ward PO40 9HB postcode area. We ask who they are, what jobs they have, what their religious beliefs are, and how they live.

This demographic data for PO40 9HB is useful to both individuals and organisations. People moving house to Freshwater South may wish to research the new neighbourhood before they take the plunge. Businesses and organisations can use demographic information for market research purposes. Charities and non-profit organisations may find the information useful to determine who lives in the postcode area.

People

Age Breakdown

Analysis of the data shows that there is a total population size of 5 people (residents) living here, of which 20% are recorded on official sources as male, and 80% female; women outnumber men in Freshwater South.

There are 2 households recorded on the 2011 Census, although it is worth noting that there may have been more houses built and/or more households moved into the PO40 9HB postcode area since the last census.

0-16
16%
17-30
13%
31-45
15%
46-60
19%
61-75
24%
75-90
13%

Household Breakdown

Analysis of the data shows that there is a total population size of 5 people (residents) living here, of which 20% are recorded on official sources as male, and 80% female; women outnumber men in Freshwater South.

There are 2 households recorded on the 2011 Census, although it is worth noting that there may have been more houses built and/or more households moved into the PO40 9HB postcode area since the last census.

Total households2
Population 5
Men
20%
Women
80%

PO Postcode Wall Map

Hotels near PO409HB


Social Grades

The social grade of people in Freshwater South is the socio-economic classification used by the Market Research and Marketing Industries, most often in the analysis of spending habits and consumer attitudes. Originally developed by the National Readership Survey to classify their readership, they are used by many organisations and companies for market research.

Classifications for social grades are based on the occupation of the head of the household. [Click to show]:

  • A - Upper Middle Class Higher administrative, managerial or professional
  • B - Middle Class Intermediate managerial, administrative or professional
  • C1 - Lower Middle Class Supervisory or clerical and junior management, administrative or professional
  • C2 - Skilled Working Class Skilled manual workers
  • D - Working Class Semi and unskilled manual workers
  • E - Non Working Casual or lowest grade workers, pensioners, and others who may rely on the welfare state for their income, including students.
AB
12.4%
C1
26.2%
C2
31.8%
DE
29.6%

Ethnic Groups

The population of PO40 9HB identifies themselves as 98% white, 2% mixed, 0% Asian, and 0% black.

There are more people classed as 'white' in Isle of Wight than the UK-wide average, which the Census 2011 recorded at 87.1%.

The breakdown of ethnicity for PO40 9HB is not uncommon when compared to other areas also classed as ' Mainly Rural (rural including hub towns >=80%) '.

Show a [full breakdown] of the ethnic groups.

Mainly Rural (rural including hub towns >=80%)
White
98%
Mixed
2%
Asian
0%
Black
0%
Other
0%
White British 96%
White Irish1%
White Gypsy0%
White Other1%
Mixed White/Black Caribbean1%
Mixed White/Black African1%
Mixed White/Asian0%
Mixed Other0%
Asian Indian0%
Asian Pakistani0%
Asian Bangladeshi0%
Asian Chinese0%
Asian (Other)0%
Black African0%
Black Caribeean0%
Black (other)0%
Arab0%
Other0%

Marital Status

In 2016 the ONS recorded 24.1 million people in England and Wales where were married. In PO40 9HB, 48% of residents aged 16 and over are married, compared to the UK average of 50.9%.

These marital status statistics for people in Freshwater South include census data for people aged 16 or over (excluding 16-18 year olds in education).

Single
28%
Married
48%
Other
24%

General Health

Population general health is a self-assessment of a person's general state of health. In the 2011 Census people in the PO40 9HB postcode area were asked whether their health was very good, good, fair, bad or very bad.

People in Freshwater South were asked to give their current state of health at the time of asking, not based on their health over a specific period of time.

Very Good
40.8%
Good
36.5%
Fair
16.2%
Poor
5%
Very Poor
1.5%

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Education and Work

Occupation

What type of jobs do people in Freshwater South do? Residents of PO40 9HB who were aged between 16 and 74 were asked their main occupation for the Census 2011.

Across the UK, 30.4% of people are managers, directors and professionals. This compares to 23% of the workforce in PO40 9HB.

13% of workers in PO40 9HB are in elementary occupations, compared to a national average of 11.6.

Managerial & Directors
10.6%
Professionals
11.5%
Associate Professionals
6.1%
Admin & Secretarial
8.2%
Skilled Trades
18.9%
Caring, Leisure & Service
16.5%
Sales & Customer Services
9%
Plant & Machine Operatives
6.2%
Elementary Occupations
13%

Household Income

Whilst the UK's households bring in an average of £39,468 each year, households in PO40 9HB take home £31,720, which is 2% lower than the UK average.

In 2017, the ONS found that median workplace-based earnings in predominantly urban areas (excluding London) were £22,900 while predominantly rural areas were slightly lower at £21,400.

IncomeAverage WeeklyAnnuallyAverage SalaryIsle of WightRegional AreaUKAll of UK
Average income£ 610£31,720£35,724£39,468
Upper average£690£35,880£40,456£44,980
Upper average£530£27,560£31,512£34,684

Unemployment Rates

As of May-July 2018, the ONS recorded the UK's unemployment rate at 4%. The unemployment rate of PO40 9HB was recorded as being 3.8% , which is lower than the UK average.

3.5% are classed as being students in full-time education. The remaining 92.7% of people in PO40 9HB are in work.

Working
92.7%
Unemployed
3.8%
Students
3.5%
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AVERAGE AGES

  • 16%Children
  • 84%Adults

About this data

Due to the limited amount of people who may live in PO40 9HB, we've expanded the catchment area to include the neighbourhood.

Rather than showing demographic data from just PO40 9HB, we've taken data from the LSOA (Lower Super Output Area) so we can display accurate demographic data.

Using a bigger sample of the local population gives us more insightful data than relying solely on the 5 people who live in PO40 9HB.

The postcode PO40 9HB is in the LSOA area called 'Isle of Wight 012A', in the Freshwater South ward.

The geographical demographic data for PO40 9HB has been extracted from the Office of National Statistics, responsible for the collection and publication of UK statistics relating to population, society and economy. (ONS)

Statistical Disclosure Control Methods

Please note that targeted record swapping and restriction of detail (particularly at low level geographies) is regularly undertaken on Census data by the ONS to protect the privacy of individuals.

Demographic statistics are derived from the 2011 Census, which was carried out to provide a detailed analysis of the population and its characteristics. Data from the Office for National Statistics is licensed under the Open Government Licence v.1.0.

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