-
Census 2021 Data
-
Homes & Property
-
Law and Order
-
Jobs & Economy
-
Learning & Schools
-
Essential Services
-
Travel & Transport
-
Local Amenities
-
Leisure & Recreation
-
Environment
Yield
Wigmore Place, Stoke On Trent
ST3 5AW City of Stoke-on-Trent (B)
This section gives the estimated property yield for the postcode based on our own unique algorithms, comparing it to the national average. We analyse gigabytes of data to explore why yields might be higher, lower, or in line with expectations. From local market trends to demand and property types, the data paints a clear picture of investment potential in ST3 5AW.
Estimated yield for property investors
4.8%
Yield
The estimated yield for the ST3 5AW postcode area is 4.8%, which is higher than the national average yield of 3.8%.


Summary
Low yields combined with moderate safety levels in ST3 5AW suggest that this area may not be the best choice for property investors looking for strong returns. It may be worth exploring other areas with higher yield potential.
Property yields in ST3 5AW are lower than average, which might reflect a more mature or stable market where opportunities for high returns are limited.
The combination of lower yields and moderate safety might indicate that the area is less desirable for high-return investments, though it could still appeal to those seeking stable, long-term growth.
The urban nature of ST3 5AW suggests that the area is well-connected and densely populated, which typically correlates with strong rental demand and potentially higher yields.
The high rate of home ownership indicates a stable community, which could limit the number of rental properties available, potentially driving up rental prices and yields for the properties that are rented out.
Despite the urban appeal, a lower safety score might deter some potential tenants, which could impact rental demand and yield stability.
Factors affecting yield in ST3 5AW
Understanding property yield involves considering various factors like affordability, income, and crime rates. These elements influence rental demand, property values, and ultimately, the return on investment.
Property Yield (%)
Yield is the ratio of annual rental income to property value in ST3 5AW, serving as a key indicator of investment returns. It's influenced by market trends, demand, and the cost of the property.
Property Affordability
This evaluates the affordability of homes in relation to the average income in ST3 5AW. When affordability is low, rental prices may increase, which could boost yields, but it could also hinder buyer interest, affecting property value growth.
Rental Affordability
This metric shows the share of household income spent on rent. High rent burdens relative to income could reduce tenant interest, potentially lowering yield. On the other hand, affordable rents might attract reliable tenants, helping to maintain yield stability.
Household Income
When household income is higher, tenants can typically pay more in rent, potentially improving yields. Yet, in wealthier areas, elevated property prices might reduce the yield percentage even with robust rental income.
Urban Location
Urban locations tend to offer higher yields driven by rental demand, particularly in cities popular with a young, mobile workforce. However, the elevated property prices in these areas can diminish the yield percentage despite strong rental income.
Employment Score
High unemployment can indicate an unstable economy, reducing rental demand and increasing vacancy rates, which harms yield. Conversely, low unemployment often reflects economic stability, boosting rental demand and improving yields.
Outright Ownership
A high rate of outright ownership can point to a well-established community where rental demand is lower, possibly resulting in reduced yields. Conversely, areas with fewer outright homeowners might see increased rental demand, potentially improving yields.
Crime & Safety Levels
When crime rates are high, renter interest often decreases, leading to lower property values and yields. Conversely, low crime rates make an area more attractive to renters and buyers, increasing both rental income and yields.
Best Performing Yields
The following postcodes within the ST3 location current have the highest performing yields:
Methodology
Our property yield estimates are derived from a custom algorithm built by PostcodeArea that combines data from the Census 2021 and other reliable third-party sources.
This algorithm evaluates several key factors - including affordability, rental affordability, household income, urbanisation, unemployment rates, property ownership levels, and safety. We do this by assigning weighted scores to each factor. These factors are chosen for their relevance to property investment, with the yield percentage itself carrying the most weight due to its direct impact on potential returns.
The algorithm also incorporates conditional logic to assess how different combinations of these factors might influence property yield. For example, a neighbourhood with high rental affordability and strong income levels might indicate robust rental demand, leading to higher yields.
Conversely, areas with high unemployment and low income could see reduced rental demand, potentially lowering yields.
By considering these interactions, the algorithm provides a more nuanced estimate than simple averages or single-factor analyses.
It's important to note that these yield figures are general estimates intended as a guide rather than precise calculations. While the algorithm offers valuable insights based on historical and statistical data, it may not fully capture the unique aspects of each neighbourhood or current market conditions.
Investors should use this information as a starting point for further analysis and consider it alongside other factors such as market trends and personal financial goals.