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Yield
Rothesay Rd, Stoke-on-Trent, Stoke-on-Trent
ST3 4QW City of Stoke-on-Trent (B)
This section gives the estimated property yield for the postcode based on our own unique algorithms, comparing it to the national average. We analyse gigabytes of data to explore why yields might be higher, lower, or in line with expectations. From local market trends to demand and property types, the data paints a clear picture of investment potential in ST3 4QW.
Estimated yield for property investors
7.3%
Yield
The estimated yield for the ST3 4QW postcode area is 7.3%, which is higher than the national average yield of 3.8%.


Summary
Despite the solid yield, the affordability in ST3 4QW suggests that property prices may be relatively high, which could limit further yield growth. However, strong rental affordability indicates continued demand in the rental market.
Despite being an urban area with good yield potential, the moderate income levels in ST3 4QW may suggest that rental demand could be stronger in more affluent areas. However, the high yield still makes it an attractive investment prospect.
The property yield in ST3 4QW is notably high, indicating strong potential returns for investors.
Despite high property yields, the area remains relatively affordable, making it an attractive option for both investors and homebuyers. This balance could indicate a stable market with room for growth.
The high rental affordability score implies that renters are spending a significant portion of their income on rent. This could suggest a competitive rental market, further driving up yields.
Income levels are moderate, which might suggest that the rental market is driven more by necessity than by choice, possibly leading to higher turnover rates but steady demand.
The urban nature of ST3 4QW suggests that the area is well-connected and densely populated, which typically correlates with strong rental demand and potentially higher yields.
With a lower rate of home ownership, the rental market in ST3 4QW is likely more active, offering greater opportunities for investors to capitalise on demand.
Despite the urban appeal, a lower safety score might deter some potential tenants, which could impact rental demand and yield stability.
Factors affecting yield in ST3 4QW
Understanding property yield involves considering various factors like affordability, income, and crime rates. These elements influence rental demand, property values, and ultimately, the return on investment.
Property Yield (%)
Property yield measures the income generated relative to the property's purchase price. It's a key metric for investors, reflecting how rental income compares to market values and area demand in ST3 4QW.
Property Affordability
This evaluates the affordability of homes in relation to the average income in ST3 4QW. When affordability is low, rental prices may increase, which could boost yields, but it could also hinder buyer interest, affecting property value growth.
Rental Affordability
Rental affordability indicates the share of income spent on rent. Excessive rents in ST3 4QW compared to income might dampen tenant demand and decrease yields, while balanced rents can attract and retain tenants, ensuring stable yields.
Household Income
With higher household incomes in ST3 4QW, residents are likely to afford higher rents, which can boost yields. However, in affluent areas, elevated property prices might decrease the yield percentage despite good rental income.
Urban Location
Yields in urban areas are often higher because of high renter demand, especially in cities attracting a young, mobile workforce. However, these areas typically have higher property prices, which can reduce the yield percentage.
Employment Score
High unemployment can indicate economic challenges, leading to lower rental demand and higher vacancy rates, which negatively impact yields. In contrast, low unemployment usually signifies a stable economy, resulting in stronger rental demand and higher yields.
Outright Ownership
High outright ownership rates often suggest a more settled community with reduced rental demand, which might lower yields. Conversely, areas with fewer outright owners could see more demand for rental properties, potentially improving yields.
Crime & Safety Levels
Areas with high crime rates can be less appealing to renters, leading to lower property values and yields. On the other hand, low crime rates attract renters and buyers, increasing both rental income and property values, thereby improving yield.
Best Performing Yields
The following postcodes within the ST3 location current have the highest performing yields:
Methodology
Our property yield estimates are derived from a custom algorithm built by PostcodeArea that combines data from the Census 2021 and other reliable third-party sources.
This algorithm evaluates several key factors - including affordability, rental affordability, household income, urbanisation, unemployment rates, property ownership levels, and safety. We do this by assigning weighted scores to each factor. These factors are chosen for their relevance to property investment, with the yield percentage itself carrying the most weight due to its direct impact on potential returns.
The algorithm also incorporates conditional logic to assess how different combinations of these factors might influence property yield. For example, a neighbourhood with high rental affordability and strong income levels might indicate robust rental demand, leading to higher yields.
Conversely, areas with high unemployment and low income could see reduced rental demand, potentially lowering yields.
By considering these interactions, the algorithm provides a more nuanced estimate than simple averages or single-factor analyses.
It's important to note that these yield figures are general estimates intended as a guide rather than precise calculations. While the algorithm offers valuable insights based on historical and statistical data, it may not fully capture the unique aspects of each neighbourhood or current market conditions.
Investors should use this information as a starting point for further analysis and consider it alongside other factors such as market trends and personal financial goals.